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About Reeflr
We are not perfect - but our goal is to get a little better every day. With passion and dedication, we work to find more sustainable ways to realize our vision.
Who we are
As a young family business, we are riding the same wave and share our passion for everything that lives beneath the sea surface. From the first breath we took underwater, the underwater world has captivated us and led us on numerous exciting adventures.
Our Story
While diving in Lake Thun, Marco suddenly had this crazy idea: "Why not start a fashion label that supports the underwater world?" Our underwater experiences not only sparked our enthusiasm for the sea, but also awakened our desire to actively contribute to protecting this unique world. And well, the rest is history - you can now see the result here on our homepage.😄🌊
Reef "planted"
We have already celebrated our first successes and have "planted" our first "reef baby" in Indonesia in the Hatamin Island region - with an impressive 75 corals on board. But don't worry, we are already planning to expand the family considerably.
Our Mission
We believe that clothing retains real value when it is recycled rather than thrown away. That's why we are very interested in circularity in the fashion business. We think it's a step in the right direction. We would like to expand our circular range and do so at an affordable price for customers.
We want to get involved not only in protecting coral reefs, but also in reforesting them. Thanks to your support, we can financially support the work of Coral Guardian and thus contribute to the protection and preservation of coral reefs. Their projects make a valuable contribution to the restoration and care of these sensitive ecosystems. At the same time, we want to raise awareness of the threats to our underwater world and inspire people to take responsibility together.
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